Blanchard and Company | Testimonial I
• Tom was provided previously shot raw footage by Blanchard and Company
- a highly respected precious metals & rare coin investment firm, started in 1975. The company's founder was responsible for lobbying the Nixon Administration to allow the legalization of gold. In 1933, President Franklin D. Roosevelt signed Executive Order 6102
"forbidding the Hoarding of gold coin, gold bullion, and gold certificates within the continental United States".
Tom recut the raw footage to be utilized for social media purposes. The marketing plan (devised by Tom) was to create testimonial stories to reside on the Blanchard and Company website. The stories where then broken up into short segments (under a minute) with a call to action at the end to "See The Whole Story" on the Blanchard site - as a way to drive traffic to the site. Along with the marketing strategy; Tom produced the video, crafted the story, selected company, stock or historical images & edited them in Adobe Photoshop. As well as handling all the post production services: motion graphics, color correction, sound design, audio sweetening/mastering & composing original music. The video above is the full story version, with a clickable "Call To Action" to the Blanchard and Company website at the end of the video