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So why does Skippy peanut butter have a Facebook page? From Skippy's point of view, it is a unique avenue from a marketing perspective. It allows access to consumers from a trusted source; their family, friends, neighbors, co-workers and social network as a whole. What could be more valuable than that? Having a trusted friend approve of Skippy sends a strong message to consumers. Much more so than a message from Skippy directly to the consumer.

The same theory holds true for all businesses marketing their services and products. That is why social media is such a valuable marketing asset for businesses, from mom-and-pop stores to multi-national conglomerates.

Furthermore, it is a sustained presence. Consumers are spending more and more time on social networks, especially with the proliferation of mobile devices. There is rarely a moment when a consumer does not have access to their social networks. So when trying to attract attention to your business, products or services, go directly to the source. In the words of Willie Sutton when asked why he robbed banks? "Because that's where the money is." The same theory holds true for social media. A regular, sustained social media presence for your products and services assures that when a consumer needs your services, there you are reminding them or, better yet, a trusted family member, friend or co-worker is reminding them.

So with all the social media networks and new ones arriving monthly, how do you know which ones are best suited for your business? That's where Tom's expertise is invaluable. Tom understands the strengths and weaknesses of the various networks and which ones are better suited for a particular service, product or industry. Tom can help formulate a social media marketing plan for your business that is doable, effective and, most importantly, will give you a return on investment. Not only will Tom create the plan, but he can also set up your accounts, design your pages and train your team to effectively utilize the networks. Tom is always available to answer any questions and help guide you along the way. Tom understands that your business success is tied to his own business success.

Tom has expertise in the following social networks:

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