Founded in 2013 by Tom Stevens, Trilateral Media was created to provide a cost effective online marketing solution for a whole host of companies and industries looking to market their services on the internet utilizing professional grade videos. Trilateral is launching in the real estate space on Martha's Vineyard and Nantucket. But, eventually plan to move into other industries – on the islands and possibly elsewhere...
Tom has a background in: television, feature films, emerging technologies, marketing and business development.
In 1991, Tom discovered Northeastern's television studio while studying Communication at Northeastern University. Adding a concentration in television and film to his studies, Tom spent many days (and nights) mastering all the equipment in the studio.
Late in 1991, the studio installed an Avid Media Composer digital editing system, a brand new technology. Tom immediately saw it as the future and became proficient with the system. Over the next two years Avid took the video world by storm.
Referred and championed by his Northeastern professor's Tom was hired by Reebok (freelance) to assist and train the in-house video department on the Avid editing system. Reebok was gearing up for the Super Bowl XXVI launch of the tragically flawed, "Dan vs. Dave" multi-million dollar advertising campaign. The campaign was designed to generate buzz between two American decathletes: Dan O'Brien and Dave Johnson - for the 1992 Summer Olympics in Barcelona. Both were considered "sure locks" for gold and silver medals. The campaign took a tragic turn when Dan failed to qualify for the games. It was a great learning experience for a young college student. Tom also realized the corporate world was not for him.
In 1993, again referred by his professor's, Tom was hired by an independent production company to apply his skills with the Avid Media Composer for a PBS documentary. By the time the documentary was finished Tom was also responsible for field sound recording and he composed the music for the production. The documentary - Sex Education In America: AIDS and Adolescence - received critical acclaim after a congressional viewing with the Surgeon General of the United States of America.
In 1994, Tom moved to Los Angeles to join a start-up Avid editing system provider for feature films. This was at the dawn of the digital editing era when Hollywood made the move from traditional film-based editing to digital editing. Tom spent countless hours in the cutting rooms (editing rooms) supporting the systems and working with many Academy Award winning, producers, directors and editors. Some of the films Tom worked on include: As Good As It Gets, Jackie Brown, Mulholland Drive, Titanic and Waiting for Guffman.
In 1999, Tom founded Orbit Digital West in Santa Monica. The company was a subsidiary of start-up Orbit Digital, in New York. Tom partnered with Orbit Digital to give the company a bi-coastal presence and to target the feature film market in Los Angeles. Tom glided into sales, marketing, emerging technologies and a business development role. Within a year the company was a "powerhouse" providing systems to all the major studios and production companies, including: Miramax Films, Revolution Studios, Universal Studios, Sony Pictures and Warner Bros. The company experienced rapid and exponential growth during Tom's time at the company. The company was sold in 2004 to PostWorks – a New York based post-production facility.
In 2006, Tom moved back to Lexington, Massachusetts to seek treatment and be close to family while recovering from complications related to a serious mountain biking accident in Malibu, California.
In 2009, Tom moved to Martha's Vineyard and began doing freelance creative work. He is a skilled: web and graphic designer, photographer, video producer and musician. During this time he also focused on the trends and technology related to video, internet, social media, marketing and the principles of search engine optimization (SEO).
In 2013, Tom decided the time was right for a new type of company to service the rapidly growing video based needs of local businesses on Martha's Vineyard and Nantucket. Given Tom's video expertise he wants to "up the game" in quality, style and professionalism for local businesses exploring the video world. But, also utilize emerging technologies and marketing strategies to make creating website videos a sound investment. Hence... Trilateral Media.
On a final note, Tom's entrepreneurial spirit and experience in building a successful business from the ground up enables him to understand that your success is tied to his own success. He is committed to building long-term, fruitful relationships with his clientele.